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Freelance Pricing Guide

Stop guessing your rates. A practical method for pricing your work and defending it.

What is inside

  • 5 pricing models explained with worked examples: hourly, day rate, fixed project, value-based and retainer, and when each one actually makes sense.
  • Reference rate tables for design, development, writing, marketing and video, split by experience level.
  • A calculator worksheet to work backwards from your target yearly income to your real hourly floor.
  • Negotiation scripts for the 7 situations that cost freelancers the most money, including “can you do it cheaper?” and “we have a smaller budget this time”.
  • How to raise prices with existing clients without losing them, with the exact email wording.
  • A one-page rate card template you can send to prospects.

Who it is for

  • Freelancers who suspect they are charging too little but do not know by how much.
  • People moving from employment to freelancing who have never set a rate.
  • Anyone who freezes when a client asks “what is your price?”

What is not included

  • This is not a guide to finding clients — see Client Acquisition Machine for that.
  • Rate tables are international benchmarks, not guarantees for any specific market.

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Licence

  • Single-user licence for your own personal or business use.
  • You may not resell, redistribute or republish the file or its contents.
  • Team and company licences are available on request.
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